Branded Right Down to the Buckel: The Loewe Type Fussbett sandal
There was a time when taking your vitamins meant a bottle from the drugstore and a glass of water. Now, you might choose yours based off what your social media algorithm pulls up.
Are brands done with ‘blanding’? What Ajax and Burberry have in common
In a bold move that’s making waves in sports and marketing, Ajax FC has announced it will return to its traditional logo. This decision to bring back the emblem raises an important question: Is the era of minimalist ‘blanding’ coming to an end?
As brands like Arsenal F.C and Burberry also embrace their heritage with vibrant or traditional designs, it seems that authenticity and history are making a comeback. Although sports and fashion may seem unrelated, I believe that this shift reveals that consumers across industries are craving more than just sleek, generic logos—they want designs that connect to culture, passion, and legacy.
How Challengers Represents a New Era of Branding In Film
The prevalence of product placement in film has been historically critiqued by audiences. However the release of the subversive tennis drama Challengers represents a new era of branding in film.