Are we finally seeing a return to creativity in marketing?
For years, marketing has been shaped by data, targeting, and efficiency, with a huge emphasis on ROI and performance marketing. Somewhere along the way, creativity took a back seat.
How White Lotus gets it so right (even when wrong)
White writes about human nature, through the lens of a white American, exploring the dynamics of interpersonal and family relationships and that with oneself when travelling. We’re not expecting the wealthy, primarily white guests to be experts, and they’re no Antony Bourdain immersing themselves in local culture, yet we’re entertained by their insanity and ready to write posts about it.
Sonny Angels, Blind Boxes, and Inner-Child Consumerism
Adult women are embracing a new wave of inner-child consumerism, spending on collectible figurines like Sonny Angels and Smiski in blind boxes, where the contents are unknown until opened. This trend, valued at $13.5 billion globally, offers a comforting escape from reality and taps into the nostalgia of childhood, fostering emotional connections and loyalty.
If You Know You Know: Marc Jacobs’ Unique USG on TikTok
Alex Consani, the TikTok Rizz party, Teletubbies and Sylvanian Drama – what do these have to do with luxury fashion brand Marc Jacobs? The answer lies in the brands on-the-pulse social media marketing. In 2018, the New York Times claimed that Marc Jacobs had fallen ‘out of fashion’ and ‘no longer understood what customers want’. […]
Weird Marketing: Maybelline and the London Underground
Maybelline’s recent marketing campaign in London, featuring larger-than-life mascara wands and oversized eyelashes, has gone viral. This ‘weird’ and interactive approach has proven effective in capturing attention and boosting brand visibility. London has also seen similar innovative marketing from Jaquemus and Burberry, blurring the lines between art, fashion, and marketing.