Prada SS26: Inside the Jordan Wolfson Campaign in the Age of AI
Prada’s SS26 campaign with artist Jordan Wolfson explores identity, AI and the self. Here’s why I, I, I, I AM… PRADA is one of the season’s most provocative collaborations.
We HAVE to talk about the Sims 4 x Coach partnership — and why it works
Coach dropped a digital fashion collection inside The Sims 4. Actual Coach pieces that players can use to style their Sims within the native gaming environment. Through this collaboration, Coach is connecting with young audiences on a personal level. The Sims isn’t just a game; it’s a lifestyle simulator, making it a very smart distribution […]
Are we finally seeing a return to creativity in marketing?
For years, marketing has been shaped by data, targeting, and efficiency, with a huge emphasis on ROI and performance marketing. Somewhere along the way, creativity took a back seat.
If You Know You Know: Marc Jacobs’ Unique USG on TikTok
Alex Consani, the TikTok Rizz party, Teletubbies and Sylvanian Drama – what do these have to do with luxury fashion brand Marc Jacobs? The answer lies in the brands on-the-pulse social media marketing. In 2018, the New York Times claimed that Marc Jacobs had fallen ‘out of fashion’ and ‘no longer understood what customers want’. […]
Weird Marketing: Maybelline and the London Underground
Maybelline’s recent marketing campaign in London, featuring larger-than-life mascara wands and oversized eyelashes, has gone viral. This ‘weird’ and interactive approach has proven effective in capturing attention and boosting brand visibility. London has also seen similar innovative marketing from Jaquemus and Burberry, blurring the lines between art, fashion, and marketing.