Media & marketing specialist driving sustainable and scalable growth

through strategy, marketing optimisation and creative execution

Marketing Campaigns
From Inception to Execution

Extensive experience in campaign delivery and partner marketing rollouts across global and regional teams in a major SaaS

Social Media Management
& Creative Execution

Management and content creation for multiple channels, from scheduling to real-time engagement, growing communities and deepening brand presence

AI-Driven Marketing Optimization

Smarter, faster and more scalable solutions using AI and automation to streamline marketing processes, boost content output, and optimize team workflows

Trend Analysis
& Media Intelligence

Analysing and decoding trends to help brands stay ahead of the curve by translating cultural shifts into actionable creative direction and brand relevance

Editorial Direction
& Brand Copywriting

Writing copy that moves, from in-depth editorial pieces to social and email content. My editorial leadership background informs a strategic approach, ensuring clarity, consistency, and engagement

Email Marketing
Engaging Campaigns That Drive Action

Plan, write, and build email campaigns that convert, including automated flows and targeted newsletters. With a focus on segmentation, strategy, and clean design, I help brands boost engagement and retention

Articles

“I assist brands to refine and develop their marketing, building a sustainable long term system that is scalable and future proof.

Marketing is no longer about going viral once, it’s about intentionality, telling real stories, and connecting to customers.”

Melina Christodoulou Preston

Media and Marketing Specialist

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