About
I’m Melina, a marketing and media specialist driven by taste, intentionality, and a deep respect for storytelling. I help brands refine and evolve their marketing into long-term, scalable systems that are built on substance.
My Approach
Marketing today isn’t about going viral once. It’s about showing up with purpose consistently. I believe in crafting strategies rooted in real stories, emotional intelligence, and cultural relevance. My work helps brands speak with clarity, consistency, and heart.
Whether I’m developing a campaign, writing copy, or building a content system, I approach every project with a focus on intentionality and longevity. Good marketing should feel as thoughtful as it is effective—and every piece of content should have a reason to exist.
My Background
My path into media and marketing has always been shaped by curiosity and culture. I hold a Masters in Media & the Creative Industries from Erasmus University Rotterdam, where I focused on the digital transformation of football journalism landscape for my final thesis.
Before that, I earned my Bachelor’s in Liberal Arts & Sciences at Maastricht University, with an affiliate term at University College London, where I focused on art, culture, and business.
I’ve since applied these foundations across hands-on roles in content creation, partner marketing, and editorial strategy, working with companies like GoodHabitz, where I led global co-marketing campaigns and AI-driven marketing processes, and 10x.Team, where I developed long-form content, edited video interviews, and helped with the launch of the startup. Across these experiences, I’ve gained a practical understanding of what it means to create scalable, human-centered marketing that works—without sacrificing taste or intentionality.
In my personal time, I enjoy road running, visiting installation-based art exhibitions and watching football.
If you are interested in working with me, do not hesitate to get in touch on LinkedIn.
Marketing Campaigns
From Inception to Execution
Extensive experience in campaign delivery and partner marketing rollouts across global and regional teams in a major SaaS
Email Marketing
Engaging Campaigns That Drive Action
Plan, write, and build email campaigns that convert, including automated flows and targeted newsletters. With a focus on segmentation, strategy, and clean design, I help brands boost engagement and retention
AI-Driven Marketing Optimization
Smarter, faster and more scalable solutions using AI and automation to streamline marketing processes, boost content output, and optimize team workflows
Trend Analysis
& Media Intelligence
Analysing and decoding trends to help brands stay ahead of the curve by translating cultural shifts into actionable creative direction and brand relevance
Editorial Direction
& Brand Copywriting
Writing copy that moves, from in-depth editorial pieces to social and email content. My editorial leadership background informs a strategic approach, ensuring clarity, consistency, and engagement
Social Media Management
& Creative Execution
Management and content creation for multiple channels, from scheduling to real-time engagement, growing communities and deepening brand presence
Marketing by Melina 