About
I’m Melina, a marketing and media specialist driven by taste, intentionality, and a deep respect for storytelling. I help brands refine and evolve their marketing into long-term, scalable systems that are built on substance.
My Approach
Marketing today isn’t about going viral once. It’s about showing up with purpose consistently. I believe in crafting strategies rooted in real stories, emotional intelligence, and cultural relevance. My work helps brands speak with clarity, consistency, and heart.
Whether I’m developing a campaign, writing copy, or building a content system, I approach every project with a focus on intentionality and longevity. Good marketing should feel as thoughtful as it is effective—and every piece of content should have a reason to exist.
My Background
My path into media and marketing has always been shaped by curiosity and culture. I hold a Masters in Media & the Creative Industries from Erasmus University Rotterdam, where I focused on the digital transformation of football journalism landscape for my final thesis.
Before that, I earned my Bachelor’s in Liberal Arts & Sciences at Maastricht University, with an affiliate term at University College London, where I focused on art, culture, and business.
I’ve since applied these foundations across hands-on roles in content creation, partner marketing, and editorial strategy, working with companies like GoodHabitz, where I led global co-marketing campaigns and AI-driven marketing processes, and 10x.Team, where I developed long-form content, edited video interviews, and helped with the launch of the startup. Across these experiences, I’ve gained a practical understanding of what it means to create scalable, human-centered marketing that works—without sacrificing taste or intentionality.
In my personal time, I enjoy road running, visiting installation-based art exhibitions and watching football.
If you are interested in working with me, do not hesitate to get in touch!
SERVICES:
Marketing Campaigns
From Inception to Execution
Extensive experience in campaign delivery and partner marketing rollouts across global and regional teams in a major SaaS
Social Media Management
& Creative Execution
Management and content creation for multiple channels, from scheduling to real-time engagement, growing communities and deepening brand presence
AI-Driven Marketing Optimization
Smarter, faster and more scalable solutions using AI and automation to streamline marketing processes, boost content output, and optimize team workflows
Trend Analysis
& Media Intelligence
Analysing and decoding trends to help brands stay ahead of the curve by translating cultural shifts into actionable creative direction and brand relevance
Editorial Direction
& Brand Copywriting
Writing copy that moves, from in-depth editorial pieces to social and email content. My editorial leadership background informs a strategic approach, ensuring clarity, consistency, and engagement
Email Marketing
Engaging Campaigns That Drive Action
Plan, write, and build email campaigns that convert, including automated flows and targeted newsletters. With a focus on segmentation, strategy, and clean design, I help brands boost engagement and retention
Marketing by Melina 