Author: Melina Christodoulou Preston
-
Are we finally seeing a return to creativity in marketing?
For years, marketing has been shaped by data, targeting, and efficiency, with a huge emphasis on ROI and performance marketing. Somewhere along the way, creativity took a back seat.
-
What the hell is going on in AI news?
If it feels like every other person on LinkedIn now runs an “AI-powered” startup, you’re not imagining things. The pace of change in Big Tech is accelerating and erratic. Employees face mounting pressure to “optimize workflows,” monetize innovation, and keep up with rapid advancements. But that often clashes with ethical concerns, environmental sustainability, and their…
-
How White Lotus gets it so right (even when wrong)
White writes about human nature, through the lens of a white American, exploring the dynamics of interpersonal and family relationships and that with oneself when travelling. We’re not expecting the wealthy, primarily white guests to be experts, and they’re no Antony Bourdain immersing themselves in local culture, yet we’re entertained by their insanity and ready…
-
Are brands done with ‘blanding’? What Ajax and Burberry have in common
In a bold move that’s making waves in sports and marketing, Ajax FC has announced it will return to its traditional logo. This decision to bring back the emblem raises an important question: Is the era of minimalist ‘blanding’ coming to an end? As brands like Arsenal F.C and Burberry also embrace their heritage with…
-
Sonny Angels, Blind Boxes, and Inner-Child Consumerism
Adult women are embracing a new wave of inner-child consumerism, spending on collectible figurines like Sonny Angels and Smiski in blind boxes, where the contents are unknown until opened. This trend, valued at $13.5 billion globally, offers a comforting escape from reality and taps into the nostalgia of childhood, fostering emotional connections and loyalty.
-
-
Will Nostalgia Save RuPaul’s Drag Race from Oversaturation?
There is no doubt that RuPaul’s Drag Race is a cultural phenomenon but in recent years, Drag Race has come under fire for giving fans “drag fatigue” and burnout.
-
If You Know You Know: Marc Jacobs’ Unique USG on TikTok
Alex Consani, the TikTok Rizz party, Teletubbies and Sylvanian Drama – what do these have to do with luxury fashion brand Marc Jacobs? The answer lies in the brands on-the-pulse social media marketing. In 2018, the New York Times claimed that Marc Jacobs had fallen ‘out of fashion’ and ‘no longer understood what customers want’.…
-
The Evolution of Footballer Style: From Iconic Kits to High-End Collaborations
The relationship between fashion and football is nothing new. Throughout history, these seemingly disparate worlds have found common ground, giving birth to influential style movements and unforgettable trends. Iconic team kits are an integral part of the sport’s history, with Brazil’s iconic yellow and green jersey returning to 2023 as a fashion trend. In terms…
-
Weird Marketing: Maybelline and the London Underground
Maybelline’s recent marketing campaign in London, featuring larger-than-life mascara wands and oversized eyelashes, has gone viral. This ‘weird’ and interactive approach has proven effective in capturing attention and boosting brand visibility. London has also seen similar innovative marketing from Jaquemus and Burberry, blurring the lines between art, fashion, and marketing.
Marketing by Melina 