Author: Melina Christodoulou Preston
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Prada SS26: Inside the Jordan Wolfson Campaign in the Age of AI
Prada’s SS26 campaign with artist Jordan Wolfson explores identity, AI and the self. Here’s why I, I, I, I AM… PRADA is one of the season’s most provocative collaborations.
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We HAVE to talk about the Sims 4 x Coach partnership — and why it works
Coach dropped a digital fashion collection inside The Sims 4. Actual Coach pieces that players can use to style their Sims within the native gaming environment. Through this collaboration, Coach is connecting with young audiences on a personal level. The Sims isn’t just a game; it’s a lifestyle simulator, making it a very smart distribution…
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Are we finally seeing a return to creativity in marketing?
For years, marketing has been shaped by data, targeting, and efficiency, with a huge emphasis on ROI and performance marketing. Somewhere along the way, creativity took a back seat.
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What the hell is going on in AI news?
If it feels like every other person on LinkedIn now runs an “AI-powered” startup, you’re not imagining things. The pace of change in Big Tech is accelerating and erratic. Employees face mounting pressure to “optimize workflows,” monetize innovation, and keep up with rapid advancements. But that often clashes with ethical concerns, environmental sustainability, and their…
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How White Lotus gets it so right (even when wrong)
White writes about human nature, through the lens of a white American, exploring the dynamics of interpersonal and family relationships and that with oneself when travelling. We’re not expecting the wealthy, primarily white guests to be experts, and they’re no Antony Bourdain immersing themselves in local culture, yet we’re entertained by their insanity and ready…
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Are brands done with ‘blanding’? What Ajax and Burberry have in common
In a bold move that’s making waves in sports and marketing, Ajax FC has announced it will return to its traditional logo. This decision to bring back the emblem raises an important question: Is the era of minimalist ‘blanding’ coming to an end? As brands like Arsenal F.C and Burberry also embrace their heritage with…
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Sonny Angels, Blind Boxes, and Inner-Child Consumerism
Adult women are embracing a new wave of inner-child consumerism, spending on collectible figurines like Sonny Angels and Smiski in blind boxes, where the contents are unknown until opened. This trend, valued at $13.5 billion globally, offers a comforting escape from reality and taps into the nostalgia of childhood, fostering emotional connections and loyalty.
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Will Nostalgia Save RuPaul’s Drag Race from Oversaturation?
There is no doubt that RuPaul’s Drag Race is a cultural phenomenon but in recent years, Drag Race has come under fire for giving fans “drag fatigue” and burnout.
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If You Know You Know: Marc Jacobs’ Unique USG on TikTok
Alex Consani, the TikTok Rizz party, Teletubbies and Sylvanian Drama – what do these have to do with luxury fashion brand Marc Jacobs? The answer lies in the brands on-the-pulse social media marketing. In 2018, the New York Times claimed that Marc Jacobs had fallen ‘out of fashion’ and ‘no longer understood what customers want’.…
Marketing by Melina 