Author: Melina Christodoulou Preston
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The Evolution of Footballer Style: From Iconic Kits to High-End Collaborations
The relationship between fashion and football is nothing new. Throughout history, these seemingly disparate worlds have found common ground, giving birth to influential style movements and unforgettable trends. Iconic team kits are an integral part of the sport’s history, with Brazil’s iconic yellow and green jersey returning to 2023 as a fashion trend. In terms…
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Weird Marketing: Maybelline and the London Underground
Maybelline’s recent marketing campaign in London, featuring larger-than-life mascara wands and oversized eyelashes, has gone viral. This ‘weird’ and interactive approach has proven effective in capturing attention and boosting brand visibility. London has also seen similar innovative marketing from Jaquemus and Burberry, blurring the lines between art, fashion, and marketing.
Marketing by Melina 