Tag: AI
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Are we finally seeing a return to creativity in marketing?
For years, marketing has been shaped by data, targeting, and efficiency, with a huge emphasis on ROI and performance marketing. Somewhere along the way, creativity took a back seat.
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What the hell is going on in AI news?
If it feels like every other person on LinkedIn now runs an “AI-powered” startup, you’re not imagining things. The pace of change in Big Tech is accelerating and erratic. Employees face mounting pressure to “optimize workflows,” monetize innovation, and keep up with rapid advancements. But that often clashes with ethical concerns, environmental sustainability, and their…
Marketing by Melina 