Tag: Fashion
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Are brands done with ‘blanding’? What Ajax and Burberry have in common
In a bold move that’s making waves in sports and marketing, Ajax FC has announced it will return to its traditional logo. This decision to bring back the emblem raises an important question: Is the era of minimalist ‘blanding’ coming to an end? As brands like Arsenal F.C and Burberry also embrace their heritage with…
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If You Know You Know: Marc Jacobs’ Unique USG on TikTok
Alex Consani, the TikTok Rizz party, Teletubbies and Sylvanian Drama – what do these have to do with luxury fashion brand Marc Jacobs? The answer lies in the brands on-the-pulse social media marketing. In 2018, the New York Times claimed that Marc Jacobs had fallen ‘out of fashion’ and ‘no longer understood what customers want’.…
Marketing by Melina 