Tag: Fashion industry
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We HAVE to talk about the Sims 4 x Coach partnership — and why it works
Coach dropped a digital fashion collection inside The Sims 4. Actual Coach pieces that players can use to style their Sims within the native gaming environment. Through this collaboration, Coach is connecting with young audiences on a personal level. The Sims isn’t just a game; it’s a lifestyle simulator, making it a very smart distribution…
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If You Know You Know: Marc Jacobs’ Unique USG on TikTok
Alex Consani, the TikTok Rizz party, Teletubbies and Sylvanian Drama – what do these have to do with luxury fashion brand Marc Jacobs? The answer lies in the brands on-the-pulse social media marketing. In 2018, the New York Times claimed that Marc Jacobs had fallen ‘out of fashion’ and ‘no longer understood what customers want’.…
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The Evolution of Footballer Style: From Iconic Kits to High-End Collaborations
The relationship between fashion and football is nothing new. Throughout history, these seemingly disparate worlds have found common ground, giving birth to influential style movements and unforgettable trends. Iconic team kits are an integral part of the sport’s history, with Brazil’s iconic yellow and green jersey returning to 2023 as a fashion trend. In terms…
Marketing by Melina 