Yayoi Kusama: An Unstoppable Legacy
There was a time when taking your vitamins meant a bottle from the drugstore and a glass of water. Now, you might choose yours based off what your social media algorithm pulls up.
Couture on the Pitch: Jacquemus x Les Bleus
Prada’s SS26 campaign with artist Jordan Wolfson explores identity, AI and the self. Here’s why I, I, I, I AM… PRADA is one of the season’s most provocative collaborations.
Are brands done with ‘blanding’? What Ajax and Burberry have in common
In a bold move that’s making waves in sports and marketing, Ajax FC has announced it will return to its traditional logo. This decision to bring back the emblem raises an important question: Is the era of minimalist ‘blanding’ coming to an end?
As brands like Arsenal F.C and Burberry also embrace their heritage with vibrant or traditional designs, it seems that authenticity and history are making a comeback. Although sports and fashion may seem unrelated, I believe that this shift reveals that consumers across industries are craving more than just sleek, generic logos—they want designs that connect to culture, passion, and legacy.
If You Know You Know: Marc Jacobs’ Unique USG on TikTok
Alex Consani, the TikTok Rizz party, Teletubbies and Sylvanian Drama – what do these have to do with luxury fashion brand Marc Jacobs? The answer lies in the brands on-the-pulse social media marketing. In 2018, the New York Times claimed that Marc Jacobs had fallen ‘out of fashion’ and ‘no longer understood what customers want’. […]