My personal favourite of this year’s world cup fashion moments has to be Simon Porte Jacquemus’s collaboration with Nike for France’s national team, Les Blues. One of the biggest reasons is how much of a “Jaquemus” moment this feels like, while still staying true to football.
Wolfson is know for his provocative work in video, sculpture and animatronics (which you should definitely check out). In this campaign, his creatures hover, touch, and shadow a celebrity cast that includes Hunter Schafer and Carey Mulligan, in unsettling ways. Almost as if they are unnoticed by everyone except the viewer.
Unlike many luxury fashion houses which collaborate with football teams, think Koché x Paris Saint-Germain Pre-Fall 2018, this collection is extremely wearable, both on and off the pitch. And while Nike has been moving fast this World Cup cycle, a new federation drop or cultural collaboration seems to land almost weekly, this collection doesn’t blend in. Jacquemus embeds his distinctive blend of ease and elegance to the collection, stating, “In France, football is more than a sport… It lives in the everyday moments and has always been part of my life. Working with the French national team means representing a country, a culture, and unforgettable moments. It means the world to me.”
It suits this particular team so well, who are individually incredibly stylish. Eduardo Camavinga never misses a beat when it comes to style. He consistently experiments with bold, fashion-forward silhouettes, holding a huge Hermès Kelly when arriving at the Clairefontaine last year. He also became the first footballer to walk for Balenciaga in June of 2022.
Photos courtesy of ESPN FC
Similarly, Kylian Mbappe is no stranger to luxury fashion, with a long list of brand collaborations and a recent feature as the face of the Dior Summer 2026 Collection, the first collection with Jonathan Anderson as creative director.
Photos courtesy of Dior
While Jules Koundé is often debated as being one of, if not, football’s most stylish player. He starring in a previous project of Simon Porte Jacquemus’s, wearing outfits from the La Casa collection and regularly takes fashion risks that we haven’t seen the likes of in football since Balotelli’s mullet.
Photos courtesy of Jacquemus and Jules Koundé
The cultural story is increasingly being told through collaborations like these. While every player on this team carries their own distinct sense of style, Jacquemus has delivered a tribute that connects them all while still feeling so French. Collections like these make it clear football, culture and fashion were never really separate languages, and gives them a shared name. Take a look: