Couture on the Pitch: Jacquemus x Les Bleus
Prada’s SS26 campaign with artist Jordan Wolfson explores identity, AI and the self. Here’s why I, I, I, I AM… PRADA is one of the season’s most provocative collaborations.
Are brands done with ‘blanding’? What Ajax and Burberry have in common
In a bold move that’s making waves in sports and marketing, Ajax FC has announced it will return to its traditional logo. This decision to bring back the emblem raises an important question: Is the era of minimalist ‘blanding’ coming to an end?
As brands like Arsenal F.C and Burberry also embrace their heritage with vibrant or traditional designs, it seems that authenticity and history are making a comeback. Although sports and fashion may seem unrelated, I believe that this shift reveals that consumers across industries are craving more than just sleek, generic logos—they want designs that connect to culture, passion, and legacy.
The Evolution of Footballer Style: From Iconic Kits to High-End Collaborations
The relationship between fashion and football is nothing new. Throughout history, these seemingly disparate worlds have found common ground, giving birth to influential style movements and unforgettable trends. Iconic team kits are an integral part of the sport’s history, with Brazil’s iconic yellow and green jersey returning to 2023 as a fashion trend. In terms […]