Tag: Gen Z
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We HAVE to talk about the Sims 4 x Coach partnership — and why it works
Coach dropped a digital fashion collection inside The Sims 4. Actual Coach pieces that players can use to style their Sims within the native gaming environment. Through this collaboration, Coach is connecting with young audiences on a personal level. The Sims isn’t just a game; it’s a lifestyle simulator, making it a very smart distribution…
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If You Know You Know: Marc Jacobs’ Unique USG on TikTok
Alex Consani, the TikTok Rizz party, Teletubbies and Sylvanian Drama – what do these have to do with luxury fashion brand Marc Jacobs? The answer lies in the brands on-the-pulse social media marketing. In 2018, the New York Times claimed that Marc Jacobs had fallen ‘out of fashion’ and ‘no longer understood what customers want’.…
Marketing by Melina 