Tag: Nostalgia
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Sonny Angels, Blind Boxes, and Inner-Child Consumerism
Adult women are embracing a new wave of inner-child consumerism, spending on collectible figurines like Sonny Angels and Smiski in blind boxes, where the contents are unknown until opened. This trend, valued at $13.5 billion globally, offers a comforting escape from reality and taps into the nostalgia of childhood, fostering emotional connections and loyalty.
