Tag: Outdoor marketing
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Weird Marketing: Maybelline and the London Underground
Maybelline’s recent marketing campaign in London, featuring larger-than-life mascara wands and oversized eyelashes, has gone viral. This ‘weird’ and interactive approach has proven effective in capturing attention and boosting brand visibility. London has also seen similar innovative marketing from Jaquemus and Burberry, blurring the lines between art, fashion, and marketing.
